Our Story

A Brotherhood Built on Real Experience

Big Bros of Muskegon was founded by men who survived adversity, turned their lives around, and decided the best thing they could do was reach back and pull someone else up.

Our Mission

Big Bros is a community-driven mentorship platform connecting at-risk youth throughout Muskegon County with positive male role models who have overcome adversity and are committed to helping the next generation avoid violence, incarceration, gang involvement, and self-destructive choices.

Our goal is simple: Guidance. Accountability. Opportunity. Brotherhood.

Youth ages 10–24 in Muskegon County
Male mentors 25+ with real-world experience
Families seeking structured guidance
Community organizations sharing the mission

Our Core Values

Brotherhood

We are bound by shared experience, mutual respect, and a commitment to uplift every brother — young and old.

Accountability

Real growth requires honest reflection. We hold each other to the standard we want for our community.

Guidance

Wisdom earned from hard roads is priceless. We pass it forward so others don't have to pay the same price.

Opportunity

Every young man deserves a shot at a better life. We open doors through skills, connections, and belief.